It brings with it Generation Z, a group of young kids born in the mid-1990s to early 2010s who will enter professional settings thinking about “corporate America” radically different than we do. This perspective shift is fundamental to where they are at — their outlook on tech and hopes for how the balance of power between employer and employee may change in Favour of talent given what looks like a changed working landscape. Now, for those employers looking to exist in this dynamic ether it begs the question of how one caters for an audience who grew up steeped in a routine mired by 21st century digital engagement — with some added texture forecasting that traditional workplace infrastructure may soon become passe.
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In this blog we dive into how Gen Z is reshaping the future of work and what it really means to have a ‘good career’
1. The Rise of Digital Natives
Generation Z is the primary generation to have grown up with the digital world, fully entrenched. They are different for their tech savvy and smart phone, social media & internet consumption. As digital natives, they have an inborn fluency around technology that's forcing companies to speed up their journey towards Digital Transformation.
Gen Z are natives to remote work and digital collaboration, grown up with cloud-based tools that have become all but essential for professionals of any age during a pandemic. With many proving capable of adapting rapidly online when working from home the first-time round, using friendly video conferencing tools like Zoom and Slack-like channels. As the technology generation, we appreciate businesses that use tech to help manage workflows and create a more flexible environment.
Upwards, leave employ lift former innovative digital tools plow enable improvements collaboration and working productivity through greater flexibility in where work gets done — a byproduct of the ongoing remote into mixed ways of working that still taunt many businesses. This also is framing up the new future for how work should be done as a digital-first fashion.
2. Balancing Work and Life
The standard 9 – to-5 office may be disappearing with each new generation, especially for Gen Z. This generation is more concentrated on work-life balance and finding flexibility in how they use their time. In fact, companies are increasingly sensing the motivation for changing their well-being facilities in a bid to appeal better toward workers that place an emphasis on work-life balance — whether that means more flexibility or even things like four-day weeks and remote working.
For Gen Z workers, mental health matters. They want employers to offer wellness programs, mental health resources and policies that help them balance work with daily life. The pandemic shed more light on burnout and mental health struggles with this, increasing the needs of in workplaces for a support system.
Great infographic for workplaces choices to attract and keep Gen Z talent. And that our focus is moving away from working all the hours to creating a workplace environment where everyone receives fulfilment and support in their professional as well as personal lives.
3. Careers with Purpose
Gen Z is values based in that sense about work. This generation is not only concerned with the size of their pay checks, but they also want to do work that matters and contribute towards something. As the value of endowment grows, they become focused more on sustainability and social justice in addition to corporate ethics — all things that are important for this generation when choosing employers whose missions echo these values.
Gen Z is less likely to engage with businesses that are not committed to sustainability initiatives, diversity and inclusion efforts or corporate social responsibility. This generation will simply walk away from a brand if they do not meet the Gen Z ethical standards — particularly when it comes to social actioning problems.
Consequently, an increasing number of companies are reforming their corporate strategies to emphasize efforts that benefit the well-being of others in addition to society at large, believing this is becoming a significant new competitive attribute for attracting future talent.
4. Why Diversity and Inclusion Are Even More Important Now
D&I is table stakes for Gen Z. One of the most multicultural and multi-ethnic in history, Generation Z demands that their workplaces reflect this. They wish to witness concrete initiatives towards creating inclusive spaces in which all can prosper, irrespective of race, gender identity and background.
“Gen Z knows the difference between token and actions to try, if you aren't actually putting in place real habits on a daily basis it's performative. Gen Z calls BS immediately,” Ferre said of diversity efforts from companies. Whether it be equitable hiring practices, pay transparency or establishing safe spaces for those who have been traditionally marginalized and ignored — companies need to invest time in these types of endeavor, too.
Businesses are reacting by taking more interest in shaping an inclusive culture that all feel is their own. The slow-moving companies risk losing the next gen of Talent — Gen Z employees who hold authenticity and workplace parity in high regard.
5. Continual Personal Status Development
An ever-changing technological landscape makes lifelong learning imperative to work in the current job market. In this, Gen Z better than anyone understands. They see education as a journey, and never stop upskilling and reskilling throughout their career. Moreover, as this generation refuses to stay in one place for too long, professional development plays a big part when it comes to job satisfaction — many actively look into training programs and certifications and have the ability (and need) to learn new stuff constantly.
An appealing job to a Gen Z worker is where there are opportunities for professional growth, mentorship and learning new skills. They demand that their employer to invest in them and offer clear routes for progression, both of responsibility and personal development. Businesses that invest in employee growth, meanwhile, both retain top talent and promote creativity and versatility within their ranks.
Chicken or Egg — Gen Z And the Next Great Wave This impact of Generation z is here to stay, and the businesses that adapt earlier will be a jump while competing in an extremely disruptive market.
The future is being rewritten by Generation Z, focused on technology and flexibility whilst holding onto values of inclusivity. Their sway is reshaping how firms construct their hierarchies, the policies they put in place around well-being and diversity as well as career development. The workplace of the future will be a more flexible, purpose-centered place that supports employees both professionally and personally.
Those employers that are in tune with and respond to the changing expectations of new generations will be best positioned to attract and retain them so they can win at an ever-changing game. The changes they bring will only become more pronounced as this generation continues its gradual takeover of the workforce for years to come.
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